Frio Cooler Review – Texans Definitely Know How To Make A Cooler

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frio cooler logoWe are pretty excited about Frio. This cooler is something else. Their website says these coolers and their other products were made in Texas, by Texans, for us. Now, what is so exciting is just how much went into the design of these coolers.

They are, without a doubt, some of the toughest coolers we have ever come across anywhere in the world.

From the roto-molded construction to the ice retention capabilities in different extreme temperatures, everything is just remarkable.

But we’re getting ahead of ourselves. No need to spill all the beans just yet. Allow us to take you on a personalized tour of the best thing to come out of Texas since corn dogs!

Frio Cooler Review

Build & Construction

frio cooler 25qtThis ice chest was built to last. It certainly looks dainty when you come across it for the first time, but don’t let that fool you. This roto-molded beast can hand anything from fires to drops from great heights.

The good people at Frio have posted a few videos showing them taking Frio coolers through some tough tests. The Frio coolers survive through all of them.

One of them involves exposing the Frio to very high temperatures. These temperatures are so high that the plastic on the outside of the cooler begins to char. Afterward, they open the industrial grade steel latches on the lid and have a look inside. The ice is still intact!

Another test involves carrying taking the cooler into a single-engine plane and dropping it from 55 feet in the air. It has glass bottles inside. Not only is the fall spectacular, with the cooler bouncing once before settling, but the glass bottles inside are still intact!

We rarely ever get pleasantly surprised by a cooler, but this is one of those rare times. This beast might just be on its way into the hall of durability fame alongside other industry leaders like Pelican or Orca Coolers.

Apart from the strength of the cooler’s body, there are also a lot of other things that went into the design that you will appreciate.

Frio Ice Chest Features

Frio ice chest


The latches aren’t plastic like we’re used to seeing on most coolers. The guys in Texas must really be serious about securing their coolers because we can’t think of any other explanation for the fact that they installed stainless steel latches on these coolers. These things aren’t coming off easily. You lock them, they stay locked till you open them again.

Great Air-Tight Lid

Not only are the latches heavy duty, but the lid is air-tight too. The gasket is 2 inches thick, and the lid does a good job of keeping the cold in and the warmth out.

Great Handling Capability

Frio ice chests have excellent handling capabilities. They have handles on either side of the cooler, meaning you can carry your cooler without having to worry about the contents sloshing around.

The handles on the Frio aren’t just any handles either. They are made of heavy-duty nylon rope with strong plastic handles. The grip on these handles is something else, and the nylon rope will serve you for many years without you ever having to worry about it snapping.

We also love the fact that the smallest Frio, the 25 qt, has an adjustable shoulder strap. That means you get extra carrying options.

The Frio also has tie-down points on both sides so you can easily secure it to your vehicle when you’re on the road. If you’re worried about it slipping around, you’ll be happy to hear about the 4 non-slip feet that keep it locked down on any surface.

Ice Retention

The ice chest on the Frio is well built, with thick foam insulation and a motion-sensitive light. We particularly liked the motion-sensitive light idea. You don’t have to open the ice chest, switch on the light, and then look for whatever it was you were going to get in the first place.

Things are as smooth as the light switching on as soon as you flip the cooler lid open. It’s like using your fridge at home, only this fridge is way cooler and is your companion on your trips outdoors!

The ice retention on the Frio might be its weakest point, but it’s still pretty good, even by industry standards. According to the Frio website, if the cooler is pre-cooled before adding ice, and stored in temperatures below 90 degrees Fahrenheit, it will easily keep the ice cold for a good 5 days. If the environment has a temperature above 90 degrees Fahrenheit, the cooler will last between 3 and 4 days.

4 half stars

Such result is perfect for most purposes. We didn’t mind it in light of all the other great features the Frio has.


In this sector, the Frio offers a lot of options. In terms of actual cooler color, each cooler can only be either white or tan.

However, there are tons of extra options, such as surf ‘n turf coating and the American flag option. On the 25 qt cooler alone we counted at least 43 design options for what goes on the 5 sides of the cooler. And these are the manufacturer’s options. We haven’t even gotten to their great customization program where you can practically design what your cooler will look like from scratch!

frio ice chest colors


There are 4 available sizes for the Frio: the 25 qt, the 45 qt, the 65 qt, and the 65 qt extreme, that comes with a set of wheels (more wheeled coolers here). All of these can be customized at the request of the customer.

frio cooler 25quart

Frio Cooler 20 Qt

Size: 18.5″L x 13.25″W x 16″H
Weight: 15 lbs
Capacity: 25 Quarts or 24 cans w/ sufficient ice

Check Price
at Amazon

frio cooler 45qt

Frio Cooler 45 Qt

Size: 26.25″L x 17.375″W x 16.125″H
Weight: 25 lbs
Capacity: 45 Quarts or 60 cans w/ sufficient ice

Check Price
at Amazon

frio cooler 65qt

Frio Cooler 65 Qt

Size: 32″L x 17.75″W x 16.5″H
Weight: 32 lbs
Capacity: 65 Quarts or 100 cans w/ sufficient ice

Check Price
at Amazon

frio cooler 65qt extreme wheeled

Frio Cooler 65 Qt Extreme Wheeled

Size: 34.25″L x 23.25″W x 20.75″H
Weight: 43 lbs
Capacity: 65 Quarts or 100 cans w/ sufficient ice

Check Price
at Amazon

Frio Coolers vs. Yeti

frio vs yeti

  • Shape/Design

    In an industry where many coolers are practically ripping off Yeti’s design (check here), we love the fact that the Frio cooler isn’t exactly the same. Sure, the overall shape could almost pass for a Yeti, but Frio goes out of their way to look a bit different. The steel latches, in particular, are a good touch.

  • Brand vs. Brand

    Yeti, as usual, is the more prominent brand in this case. However, Frio, while the underdog, isn’t necessarily of lower quality. Frio just happens to be less widely known than Yeti. Change that and give it the fame it deserves and we believe this brand could provide some serious competition for Yeti.

  • Build Quality

    Both of these coolers are beasts when it comes to build quality. Yeti coolers are well known for how well they can handle anything from fire to drops, to hungry bears trying to pry them open. Frio coolers have also proven themselves if the tests we’ve seen are anything to go by. They actually remind us of Icehole coolers a bit.

  • Available Sizes & Colors

    Regarding available sizes, Yeti takes the cake. The Yeti Tundra and Roadie series are well varied regarding available sizes, and this is a massive advantage for them. When it comes to colors, it would seem Yeti still wins, with Frio having only two base colors. However, Frio’s design options are numerous and make it a possibility to give every Frio cooler a unique cooler without having to buy extra accessories on the market. We’re calling a tie here.

  • Customization

    While it’s possible to buy lots of third-party accessories and customize your Yeti cooler, Yeti doesn’t have a customization feature like Frio, where you basically get to design your cooler from scratch and have it delivered to you looking just the way you want it. We’re giving this one to Frio.

  • Origin

    Yeti coolers are designed in the USA and made in USA, China and Philippines (depends on the model). Frio coolers are designed and built by Texans in Texas. This one goes to Frio without debate.

  • Pricing

    Frio coolers certainly aren’t cheap. They are best described as mid to high end. However, they are still less expensive than Yetis and offer the same build quality and almost the same ice retention.

  • Ice Retention

    Yeti claims their coolers will keep your ice cold for up to 11 days. Frio coolers will do 5 days under just the right conditions. We’ll have to give this one to the Yeti but the truth is…you never know it for us, it always depends on mconditionsions (such as the weather, temperature, cooler's contents, amount of ice used etc.)

  • Value for Money

    Given the price and all the features that come with the Frio, we’ll have to say it offers more value for money.

Frio Ice Chest vs. Yeti: The Verdict

Yeti is popular because it has already established a name for itself in the market. Frio is an underdog, but it offers Yeti-like quality at a lower price. While Yeti’s ice retention is superior and it has more sizes and colors available, we feel that Frio’s customizability and build quality more than make up for that.

Unless you want something well known, we strongly recommend getting yourself a Frio.


Other Frio Ice Chests

If you thought Frio’s products ended at hard-sided coolers, you’re in for a pleasant surprise. Frio offer soft coolers, tumblers, bottles, and, their iconic retro coolers.

You’re probably wondering what a retro cooler is. Well, think of what coolers might have looked like sometime in the middle of the 20th century. They had a certain elegance to them, and the designs definitely fire you up. Now imagine having a cooler that looks just like that, complete with the whimsical color options, and the ice retention capabilities of a modern-day cooler. There you go, you have a retro cooler!

Frio’s products all have an edge and uniqueness to them that you will be hard put to find elsewhere. That’s what makes them such a great brand. We’re looking forward to seeing them make a good name for themselves in the market.

frio retro cooler

Frio Coolers for Sale – Where to Buy?

Originally, the only place you could buy a Frio cooler was on their website. However, we recently spotted Frio ice chests for sale at Amazon. Needless to say, we were elated. Amazon is a great place to make your next purchase of a Frio cooler. Among the many advantages you’ll enjoy are:

  • Good prices
  • Real reviews by other customers
  • You may find free shipping options and other benefits, especially if you’re a prime member
  • Easy returns

If you can’t find the particular Frio cooler you’re looking for at Amazon website, then you can get it on their website or at a local approved dealer.

Frio Coolers – The Bottom Line

Frio Coolers have come into the space with a bang, and we are impressed, to say the least. This Texan brand may be the underdog for now, but give it time. As soon as it gets enough traction in the market and becomes more popular, it will be giving major brands like Yeti some healthy competition.

What do you think? Let us know in comment section below.

Frio Ice Chests video presentation


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Greg’s a co-founder of and author of 100+ product reviews and comparisons on this website. When not at work, Greg’s an avid sportsman who enjoys running marathons, loves snowboarding, hiking and discovering new single tracks on his bike.

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